Background

Save for later is a feature that lets shoppers save cart items for later. One of the key issues that Save for Later solves is cart abandonment.

60% of cart actions are for future considerations of a product and shortlisting

75% of shoppers lose track of the shortlisted items when they remove items and purchase selected products

10% is the direct conversion rate for the entire cart. Rest are abandoned

Stakeholders and Needs

Merchant Experience

Merchants can configure various aspects of the save for later experience with the editor including and not limited to, all the properties and sections which are expanded in the IA diagram above. Few key screens are attached along with the link to a click-through Figma prototype below.

Figma Prototype

Reporting: Save for Later

Integrating saved for later metrics inside Wishlist Plus module and viewing Wishlist details either as an added item or saved item

Shopper Experience

Saving a product for later

Products can be saved for later from the cart by either removing the product or directly clicking on the “Save for later” CTA on the listing. There is also an “Save all for later” button next to the checkout button.

Prompt to save the removed product for later

On removing the items from the cart, there is also a prompt for the shopper if they want to save the product for later.

Saved products on the cart

Saved products appear on a separate section below the cart. There are options to move all the saved items to cart, add individual items to the cart and to share the saved items.

Saved products on the wishlist modal

The items can be accessed from the Wishlist modal, from the “Saved for Later” tab

Shopper Experience: Share a saved list

Shoppers can share a saved list either as social links or over email

Shared list can be accessed as a page and users can check details of individual items or add them to their cart or to a wishlist.

Learn More about save for later.