Project Aim
For the merchant
To improve conversion rate of the customers by creating seamless journeys by predicting customer intent, understanding customer behaviour using cross-merchant platform, user demographics and product details and attributes.
For the customer
Provide a seamless shopping experience through discovery by providing the right product recommendations at the right stage, targeted mail campaign and newsletters to get the customer back to website.
Background
Merchants on the Shopify platform can use Limespot to
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Provide Personalized Recommendations
Right recommendation at the right time
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Personalize all steps in User Journey
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Recommendations to first-time users
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Customized level of control
Personalized email and ad campaign
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Visual Editor to customize storefront
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Prerequisites
Have an online store in Shopify, BigCommerce or WooCommerce
Limespot Competitors
First Impressions
First impressions of the service is based on the observations before signing-up for the service. Since it is a paid service, the main website is how the potential customers/users know and evaluate before they start using it and decide on the service or one of its competitors instead. To circumvent this, they provide a free trial for 15 days where a vendor can use the system and evaluate the suitability and whether they would like it for the business.
The Experiment
Setting up a fake store on Shopify platform using the free trial time period and using Limespot with the 15 day trial period to evaluate the on-boarding experience and suggest improvements
Setting up the store
Installing Limespot
The Limespot app for Shopify was set-up here for testing purposes and the initial on-boarding process and user journey was observed.
Observations: Pain-points and Opportunities
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Two options to install
Welcome screen gives overview of features
Selection of multiple industry segments
Progress bar for setup progress
Code editor for the more technically inclined
Easy install/uninstall
Level of customization and personalization of the store
All settings accessible in a single space
Option for global and local changes
Virtual tour gives you best practices recommendation
No live demo so users can’t predict what are the actual features
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Contact details can be imported from Shopify
Theme editor can be more expansive
Settings menu not very intuitive to use
Virtual tour screens can be more detailed
Editor layout is complex
Overall Impressions
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The Good
Easy installation
Ready to begin from day 1
All in one place to access settings
Monocolour UI to prevent confusion
Marketing and promotion covers most of features
Works for any kind of online store
15-day trial to get to know the features
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The Bad
No demo store or demo dashboard
Trial version has only basic features
Settings are not very intuitive
Marketing does not cover actual features
Virtual tour is not very detailed and leaves user confused
Paywall in both Limespot and Shopify can prevent access to more features
Monocolour UI does not tell you where to focus
